AI is transforming creative industries, from gig economy freelancers to seasoned professionals. Our work investigates how AI is transforming creative industries, and how creative individuals in fields like design, writing, and music will experience a significant shift in how they work in the coming years.

The Lab for AI + Creative Labor investigates the shift underway in our creative communities that is brought about by AI. We do this through empirical research on AI use, by setting standards for the creative deployment of AI in areas such as copyright, labor practices, and the creation of humanistic and scientific knowledge.

Going beyond the application of rules or principles, we situate AI ethics within its political, social, affective, ecological, and economic dimensions. We approach AI ethics from a plurality of perspectives, including traditions of self-formation and those that stress webs of social, ecological, and technical relations. We understand ethics as a world-building project that emerges from histories of domination that shape AI in the present and pushes past these frames to reimagine a relationship between AI and the flourishing of life.

Three Areas 
of Focus

Research
Researching AI use in creative industries

Coalitions
Convening events and curating exhibitions on AI creative labor

Experimentation
Providing resources to help creatives adapt to AI-driven futures.

Research
We seek partnerships to conduct several creative research studies across distinct themes.

AI & Labor: How AI reshapes creative work, labor conditions, and industry power structures.

AI & Creativity:  How AI influences artistic identity, skill development, and perceptions of creativity.

AI & Copyright: How legal frameworks for AI-generated content might balance innovation with the rights of human creators.

Coalitions
Our event series connects artists, technologists, and scholars through panels, workshops, and talks exploring ethical impacts and creative potential, collaborating with partners and engaging over 500 participants.

Experimentation
One tool—Creative AI Magnifier—helps creative professionals assess AI's ethical impacts on labor, culture, and artistic agency, providing insights and case studies to support responsible AI adoption.

www.creativeaimagnifier.com

Equipping creative communities to investigate and shape AI

Andrew Shea
andrewshea@newschool.edu

Sareeta Amrute
sareeta@newschool.edu